As long as offer campaigns have been around, industry experts have listed off their coupon fears… Decreased margins! Brand damage!…
Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…
In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…
In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…
It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…
The approach to building customer loyalty should be pretty simple. Many local merchants build loyalty with customers without fancy loyalty…
In a recent study by Progressive Grocer, Target.com ranked highest among grocery retailers as the most trafficked website for retailer…
There are so many articles written on how to build retail customer loyalty. Furthermore, there are millions of dollars spent…