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Category: Loyalty

Retailers need email marketing now more than ever

November 14, 2021 Jonathan Treiber

Marketers have a love/hate relationship with email marketing. Industry pundits declare “email dead” every few years or so. However, it…

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Posted in: Ad-tech, Loyalty, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Why Offer Management Should Be A Core Part of Retail Strategies

December 10, 2019 Jonathan Treiber

As long as offer campaigns have been around, industry experts have listed off their coupon fears… Decreased margins! Brand damage!…

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Posted in: Artificial Intelligence, Loyalty, Offer Management

Brands need to reinvent their loyalty programs

June 9, 2019 Jonathan Treiber

Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…

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Posted in: Loyalty, Marketing Analytics, Mobile coupons, Promotional Offers

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

JCPenney Poor Q4 Results Blamed on Ron Johnson

March 4, 2015 Jonathan Treiber

It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…

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Posted in: Loyalty, Mobile coupons, Print-at-Home Coupons, Retail

Building customer loyalty is rather quite simple

December 10, 2013 Jonathan Treiber

The approach to building customer loyalty should be pretty simple. Many local merchants build loyalty with customers without fancy loyalty…

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Posted in: CRM, Loyalty

Target ranks top for retailer coupon websites

November 26, 2013 Jonathan Treiber

In a recent study by Progressive Grocer, Target.com ranked highest among grocery retailers as the most trafficked website for retailer…

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Posted in: Loyalty, Print-at-Home Coupons, Retail

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