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Category: Loyalty

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber Leave a comment

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Why Offer Management Should Be A Core Part of Retail Strategies

December 10, 2019 Jonathan Treiber Leave a comment

As long as offer campaigns have been around, industry experts have listed off their coupon fears… Decreased margins! Brand damage!…

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Posted in: Artificial Intelligence, Loyalty, Offer Management

Brands need to reinvent their loyalty programs

June 9, 2019 Jonathan Treiber Leave a comment

Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…

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Posted in: Loyalty, Marketing Analytics, Mobile coupons, Promotional Offers

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber Leave a comment

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber Leave a comment

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

JCPenney Poor Q4 Results Blamed on Ron Johnson

March 4, 2015 Jonathan Treiber Leave a comment

It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…

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Posted in: Loyalty, Mobile coupons, Print-at-Home Coupons, Retail

Building customer loyalty is rather quite simple

December 10, 2013 Jonathan Treiber Leave a comment

The approach to building customer loyalty should be pretty simple. Many local merchants build loyalty with customers without fancy loyalty…

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Posted in: CRM, Loyalty

Target ranks top for retailer coupon websites

November 26, 2013 Jonathan Treiber Leave a comment

In a recent study by Progressive Grocer, Target.com ranked highest among grocery retailers as the most trafficked website for retailer…

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Posted in: Loyalty, Print-at-Home Coupons, Retail

Building customer loyalty isn’t that hard

January 9, 2013 Jonathan Treiber Leave a comment

There are so many articles written on how to build retail customer loyalty. Furthermore, there are millions of dollars spent…

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Posted in: CRM, Loyalty

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  • Are grocery loyalty programs broken?
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