Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…
Without champions at the top, game-changing technologies in pricing and promotions may go to waste Navigating the Future in CPG…
The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…
The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…
Amazon and Wal-Mart have a clear leadership position in online grocery already. However, only 2% of grocery purchases are made…
With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…
In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…
In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…
In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…
The CEO of Ahold, a major international grocery store retailers, had a very informative interview with McKinsey. Dick Boer, CEO…