With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…
In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…
In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…
In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…
The CEO of Ahold, a major international grocery store retailers, had a very informative interview with McKinsey. Dick Boer, CEO…