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Category: CPG

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Will Amazon and Wal-Mart take over the online grocery market or will consumers be slow to adopt?

April 24, 2019 Jonathan Treiber

Amazon and Wal-Mart have a clear leadership position in online grocery already. However, only 2% of grocery purchases are made…

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Posted in: Consumer Shopper Insights, CPG, Ecommerce

Mobile coupon usage on the rise

September 8, 2016 Jonathan Treiber

With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…

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Posted in: CPG, Misc, Mobile, Mobile coupons, Print-at-Home Coupons, QSR, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

P&G shifts focus to sampling to drive household penetration and new trial

March 20, 2015 Jonathan Treiber

In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…

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Posted in: CPG, CRM, Print-at-Home Coupons

Promotion CRM and what it means for progressive data-driven brand marketers

March 18, 2015 Jonathan Treiber

In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…

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Posted in: CPG, CRM, Print-at-Home Coupons, Retail

Ahold shares new strategy in the grocery industry

September 11, 2013 Jonathan Treiber

The CEO of Ahold, a major international grocery store retailers, had a very informative interview with McKinsey. Dick Boer, CEO…

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Posted in: CPG, Retail

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