In a recent study by Progressive Grocer, Target.com ranked highest among grocery retailers as the most trafficked website for retailer coupons. The playing field was remarkably skewed in Target’s favor, given the scale of Target’s ecommerce and digital marketing efforts. Comparing Target web traffic to even the largest grocers, like Safeway and Kroger, isn’t fair, since grocery retailers are notorious for low web traffic (mostly because they don’t sell online – one of the more compelling reasons to go to a retailer’s website). Regardless of comps, Target does offer consumers a remarkable set of options to save money with coupons. Check out the accolades and stats here.
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