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Category: Consumer Shopper Insights

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber Leave a comment

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Dynamic pricing – is the future here yet?

July 26, 2019 Jonathan Treiber Leave a comment

Great article here on Retail Dive discussing the hurdles to widespread retail adoption of dynamic pricing. It’s very curious why…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Consumer Shopper Insights, Ecommerce, Retail

Will Amazon and Wal-Mart take over the online grocery market or will consumers be slow to adopt?

April 24, 2019 Jonathan Treiber Leave a comment

Amazon and Wal-Mart have a clear leadership position in online grocery already. However, only 2% of grocery purchases are made…

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Posted in: Consumer Shopper Insights, CPG, Ecommerce

Fashion extremes in the past year – hilarious

March 1, 2019 Jonathan Treiber Leave a comment

RetailDive wrote a great article parodying some of the most ridiculous popular consumer products in the last year. Best excerpt…

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Posted in: Consumer Research, Consumer Shopper Insights, Retail

Webinar: Using Behavioral Economics to Identify What Motivates Shopper Behavior

August 31, 2017 Jonathan Treiber Leave a comment

Check out the latest thought leadership piece on behavioral economics from RevTrax with Cornell University PhDs. Check out the webinar…

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Posted in: Consumer Research, Consumer Shopper Insights

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber Leave a comment

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber Leave a comment

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

Does urgent trump important?

February 27, 2016 Jonathan Treiber Leave a comment

I read a post from Seth Godin recently focusing on the fatal dilemma of focusing on the urgent matters often…

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Posted in: Big Data Analytics, Consumer Shopper Insights, Management

Retail industry troubles continue 

January 29, 2016 Jonathan Treiber Leave a comment

The retail industry, specifically large brick and mortar retailers, is continuing to struggle against fierce competition and changing consumer tastes.…

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Posted in: Consumer Shopper Insights, Retail

Comscore unveiled

September 15, 2015 Jonathan Treiber Leave a comment

Here is a great article breaking down the differences and details of what makes Comscore and Quantcast unique from Google…

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Posted in: Consumer Research, Consumer Shopper Insights

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  • Are grocery loyalty programs broken?
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