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Category: Big Data

First-Party Data for Brands: Unlocking the Potential

April 25, 2023 Jonathan Treiber

Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Big Data Analytics, CPG, Ecommerce Filed under: adtech, commerce, data, digital, retail

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

January 15, 2021 Jonathan Treiber

Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…

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Posted in: Artificial Intelligence, Big Data, Consumer Shopper Insights, Offer Management, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Grocery Loyalty Programs are Broken

October 19, 2020 Jonathan Treiber

The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail Filed under: commerce, customer experience, digital, digital transformation, retail

Dynamic pricing – is the future here yet?

July 26, 2019 Jonathan Treiber

The Retail Dive article sheds light on the challenges hindering the broader implementation of dynamic pricing, or personalized pricing, in…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Consumer Shopper Insights, Ecommerce, Retail Filed under: change management, commerce, customer experience, digital, retail

Facebook will protect you from terrorism and child abuse if you give them all your data… realy!?!

February 7, 2019 Jonathan Treiber

In a recent article, Facebook lost a EU lawsuit surrounding their desire to combine data across all their owned platforms.…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Social

What do the Apple and Google changes mean for 3rd party attribution providers?

May 15, 2018 Jonathan Treiber

Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…

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Posted in: Ad-tech, Attribution, Big Data, Marketing Analytics

The crazy things artificial intelligence can do

February 20, 2017 Jonathan Treiber

In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Marketing Analytics, Payments

What if marketing cloud providers could have a personality?

January 28, 2017 Jonathan Treiber

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…

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Posted in: Big Data, Marketing Analytics, Marketing Clouds

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