Skip to content
Marketing & Technology Blog
RAMBLINGS OF A START-UP CEO ON MOBILE, SOCIAL, TECH, DIGITAL MARKETING, MEDIA AND INNOVATION
  • Home
  • About Me
  • Contact Me

Category: Big Data

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

January 15, 2021 Jonathan Treiber

Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…

Continue Reading →

Posted in: Artificial Intelligence, Big Data, Consumer Shopper Insights, Offer Management, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

Continue Reading →

Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

Continue Reading →

Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Dynamic pricing – is the future here yet?

July 26, 2019 Jonathan Treiber

Great article here on Retail Dive discussing the hurdles to widespread retail adoption of dynamic pricing. It’s very curious why…

Continue Reading →

Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Consumer Shopper Insights, Ecommerce, Retail

Facebook will protect you from terrorism and child abuse if you give them all your data… realy!?!

February 7, 2019 Jonathan Treiber

In a recent article, Facebook lost a EU lawsuit surrounding their desire to combine data across all their owned platforms.…

Continue Reading →

Posted in: Ad-tech, Artificial Intelligence, Big Data, Social

What do the Apple and Google changes mean for 3rd party attribution providers?

May 15, 2018 Jonathan Treiber

Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…

Continue Reading →

Posted in: Ad-tech, Attribution, Big Data, Marketing Analytics

The crazy things artificial intelligence can do

February 20, 2017 Jonathan Treiber

In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…

Continue Reading →

Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Marketing Analytics, Payments

What if marketing cloud providers could have a personality?

January 28, 2017 Jonathan Treiber

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…

Continue Reading →

Posted in: Big Data, Marketing Analytics, Marketing Clouds

Connect with me

You like me, you really really like me

RSS
Follow by Email
Facebook
fb-share-icon
Twitter
Tweet
LinkedIn
Share

Recent Posts

  • Retailers need email marketing now more than ever
  • Amazon to open discount stores???
  • The Barriers That Hold Back Personalization Efforts In Pricing And Promotion
Get new posts by email

Follow Me

Copyright © 2023 Marketing & Technology Blog — Escapade WordPress theme by GoDaddy