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Category: Big Data Analytics

First-Party Data for Brands: Unlocking the Potential

April 25, 2023 Jonathan Treiber

Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Big Data Analytics, CPG, Ecommerce Filed under: adtech, commerce, data, digital, retail

Dynamic pricing – is the future here yet?

July 26, 2019 Jonathan Treiber

The Retail Dive article sheds light on the challenges hindering the broader implementation of dynamic pricing, or personalized pricing, in…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Consumer Shopper Insights, Ecommerce, Retail Filed under: change management, commerce, customer experience, digital, retail

The crazy things artificial intelligence can do

February 20, 2017 Jonathan Treiber

In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Marketing Analytics, Payments

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

Does urgent trump important?

February 27, 2016 Jonathan Treiber

I read a post from Seth Godin recently focusing on the fatal dilemma of focusing on the urgent matters often…

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Posted in: Big Data Analytics, Consumer Shopper Insights, Management

Retailers not well-equipped to handle omni-channel retail experience

August 4, 2013 Jonathan Treiber

A great article from Retail Customer Experience on where retailers are most likely to succeed first in the fight for…

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Posted in: Big Data Analytics, CRM, Mobile, Retail

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