Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…
With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…
No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while…
It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…