The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…
In a recent eMarketer article, found here, a retailer survey from Retailmenot indicates that most retailers are planning on discounting…
Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…
With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…
No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while…
It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…