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Category: Offer Management

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

January 15, 2021 Jonathan Treiber

Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…

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Posted in: Artificial Intelligence, Big Data, Consumer Shopper Insights, Offer Management, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Why Offer Management Should Be A Core Part of Retail Strategies

December 10, 2019 Jonathan Treiber

As long as offer campaigns have been around, industry experts have listed off their coupon fears… Decreased margins! Brand damage!…

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Posted in: Artificial Intelligence, Loyalty, Offer Management

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