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Category: Marketing Analytics

Brands need to reinvent their loyalty programs

June 9, 2019 Jonathan Treiber Leave a comment

Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…

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Posted in: Loyalty, Marketing Analytics, Mobile coupons, Promotional Offers

What do the Apple and Google changes mean for 3rd party attribution providers?

May 15, 2018 Jonathan Treiber Leave a comment

Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…

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Posted in: Ad-tech, Attribution, Big Data, Marketing Analytics

The crazy things artificial intelligence can do

February 20, 2017 Jonathan Treiber Leave a comment

In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Marketing Analytics, Payments

What if marketing cloud providers could have a personality?

January 28, 2017 Jonathan Treiber Leave a comment

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…

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Posted in: Big Data, Marketing Analytics, Marketing Clouds

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