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Category: Marketing Analytics

Brands need to reinvent their loyalty programs

June 9, 2019 Jonathan Treiber

Much has been written on the topic of loyalty and the use of promotional offers. Marketers use them to both…

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Posted in: Loyalty, Marketing Analytics, Mobile coupons, Promotional Offers

What do the Apple and Google changes mean for 3rd party attribution providers?

May 15, 2018 Jonathan Treiber

Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…

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Posted in: Ad-tech, Attribution, Big Data, Marketing Analytics

The crazy things artificial intelligence can do

February 20, 2017 Jonathan Treiber

In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Marketing Analytics, Payments

What if marketing cloud providers could have a personality?

January 28, 2017 Jonathan Treiber

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…

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Posted in: Big Data, Marketing Analytics, Marketing Clouds

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