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Retailers need email marketing now more than ever

November 14, 2021 Jonathan Treiber

Marketers have a love/hate relationship with email marketing. Industry pundits declare “email dead” every few years or so. However, it…

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Posted in: Ad-tech, Loyalty, Retail

Amazon to open discount stores???

April 20, 2021 Jonathan Treiber

This is very interesting. I’m surprised at many levels that they would build out a physical outlet channel for unsold…

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Posted in: Promotional Offers, Retail

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

April 1, 2021 Jonathan Treiber

The past 12 months have been a unique journey for the retail world, full of new strategies, ups and (far…

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Posted in: Misc

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

January 15, 2021 Jonathan Treiber

Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…

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Posted in: Artificial Intelligence, Big Data, Consumer Shopper Insights, Offer Management, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Cyber Monday in April? All days feel the same during Pandemic, so why not?

May 26, 2020 Jonathan Treiber

My latest FORBES by-line, click here. Retailers are pulling out all the stops to motivate customers during the COVID-19 Pandemic.…

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Posted in: Misc

Why are retailers such creatures of habit?

March 2, 2020 Jonathan Treiber

For my latest contribution to FORBES.com, click here. In tough times, many retailers face impossible choices. Risk losing profitable sales…

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Posted in: Misc

Why Offer Management Should Be A Core Part of Retail Strategies

December 10, 2019 Jonathan Treiber

As long as offer campaigns have been around, industry experts have listed off their coupon fears… Decreased margins! Brand damage!…

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Posted in: Artificial Intelligence, Loyalty, Offer Management

Are retailers bracing for deeper discounts this holiday season?

October 25, 2019 Jonathan Treiber

In a recent eMarketer article, found here, a retailer survey from Retailmenot indicates that most retailers are planning on discounting…

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Posted in: Artificial Intelligence, Ecommerce, Mobile coupons, Promotional Offers, Retail

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  • Retailers need email marketing now more than ever
  • Amazon to open discount stores???
  • The Barriers That Hold Back Personalization Efforts In Pricing And Promotion
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