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First-Party Data for Brands: Unlocking the Potential

April 25, 2023 Jonathan Treiber

Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Big Data Analytics, CPG, Ecommerce Filed under: adtech, commerce, data, digital, retail

Embracing Digital Change: The Urgency for Retail and CPG Leadership

January 25, 2022 Jonathan Treiber

Without champions at the top, game-changing technologies in pricing and promotions may go to waste Navigating the Future in CPG…

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Posted in: CPG, Ecommerce, Retail Filed under: change management, commerce, digital transformation, retail

Retailers need email marketing now more than ever

November 14, 2021 Jonathan Treiber

Marketers have a love/hate relationship with email marketing. Industry pundits declare “email dead” every few years or so. However, it…

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Posted in: Ad-tech, Loyalty, Retail

Amazon Physical Stores: Who Saw This Coming?

April 20, 2021 Jonathan Treiber

This is very interesting. The launch of Amazon physical stores for unsold inventory presents a compelling shift in retail dynamics.…

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Posted in: Promotional Offers, Retail

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

April 1, 2021 Jonathan Treiber

The past 12 months have been a unique journey for the retail world, full of new strategies, ups and (far…

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Posted in: Misc

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

January 15, 2021 Jonathan Treiber

Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…

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Posted in: Artificial Intelligence, Big Data, Consumer Shopper Insights, Offer Management, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Grocery Loyalty Programs are Broken

October 19, 2020 Jonathan Treiber

The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail Filed under: commerce, customer experience, digital, digital transformation, retail

Cyber Monday in April? All days feel the same during Pandemic, so why not?

May 26, 2020 Jonathan Treiber

My latest FORBES by-line, click here. Retailers are pulling out all the stops to motivate customers during the COVID-19 Pandemic.…

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Posted in: Misc

Why are retailers such creatures of habit?

March 2, 2020 Jonathan Treiber

For my latest contribution to FORBES.com, click here. In tough times, many retailers face impossible choices. Risk losing profitable sales…

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Posted in: Misc

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  • First-Party Data for Brands: Unlocking the Potential
  • Embracing Digital Change: The Urgency for Retail and CPG Leadership
  • Retailers need email marketing now more than ever
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