Skip to content
Marketing & Technology Blog
RAMBLINGS OF A START-UP CEO ON MOBILE, SOCIAL, TECH, DIGITAL MARKETING, MEDIA AND INNOVATION
  • Home
  • About Me
  • Contact Me

Category: CRM

P&G shifts focus to sampling to drive household penetration and new trial

March 20, 2015 Jonathan Treiber Leave a comment

In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…

Continue Reading →

Posted in: CPG, CRM, Print-at-Home Coupons

Promotion CRM and what it means for progressive data-driven brand marketers

March 18, 2015 Jonathan Treiber Leave a comment

In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…

Continue Reading →

Posted in: CPG, CRM, Print-at-Home Coupons, Retail

Value Pricing in Retail can apply to B2B companies

January 17, 2014 Jonathan Treiber Leave a comment

I just read a really interesting article from The Retail Experience newsletter that covered the controversial and elusive concept of…

Continue Reading →

Posted in: CRM, Mobile, Retail

Building customer loyalty is rather quite simple

December 10, 2013 Jonathan Treiber Leave a comment

The approach to building customer loyalty should be pretty simple. Many local merchants build loyalty with customers without fancy loyalty…

Continue Reading →

Posted in: CRM, Loyalty

Retailers not well-equipped to handle omni-channel retail experience

August 4, 2013 Jonathan Treiber Leave a comment

A great article from Retail Customer Experience on where retailers are most likely to succeed first in the fight for…

Continue Reading →

Posted in: Big Data Analytics, CRM, Mobile, Retail

Building customer loyalty isn’t that hard

January 9, 2013 Jonathan Treiber Leave a comment

There are so many articles written on how to build retail customer loyalty. Furthermore, there are millions of dollars spent…

Continue Reading →

Posted in: CRM, Loyalty

Connect with me

You like me, you really really like me

RSS
Follow by Email
Facebook
fb-share-icon
Twitter
Tweet
LinkedIn
Share

Recent Posts

  • The Barriers That Hold Back Personalization Efforts In Pricing And Promotion
  • The Barriers That Hold Back Personalization Efforts In Pricing And Promotion
  • Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19
Get new posts by email

Follow Me

Copyright © 2021 Marketing & Technology Blog — Escapade WordPress theme by GoDaddy