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Category: CRM

P&G shifts focus to sampling to drive household penetration and new trial

March 20, 2015 Jonathan Treiber

In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…

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Posted in: CPG, CRM, Print-at-Home Coupons

Promotion CRM and what it means for progressive data-driven brand marketers

March 18, 2015 Jonathan Treiber

In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…

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Posted in: CPG, CRM, Print-at-Home Coupons, Retail

Value Pricing in Retail can apply to B2B companies

January 17, 2014 Jonathan Treiber

I just read a really interesting article from The Retail Experience newsletter that covered the controversial and elusive concept of…

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Posted in: CRM, Mobile, Retail

Building customer loyalty is rather quite simple

December 10, 2013 Jonathan Treiber

The approach to building customer loyalty should be pretty simple. Many local merchants build loyalty with customers without fancy loyalty…

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Posted in: CRM, Loyalty

Retailers not well-equipped to handle omni-channel retail experience

August 4, 2013 Jonathan Treiber

A great article from Retail Customer Experience on where retailers are most likely to succeed first in the fight for…

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Posted in: Big Data Analytics, CRM, Mobile, Retail

Building customer loyalty isn’t that hard

January 9, 2013 Jonathan Treiber

There are so many articles written on how to build retail customer loyalty. Furthermore, there are millions of dollars spent…

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Posted in: CRM, Loyalty

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