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Category: Consumer Research

Are grocery loyalty programs broken?

October 19, 2020 Jonathan Treiber

Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail

Amazon closes kiosks but plans larger brick & mortar expansion

March 11, 2019 Jonathan Treiber

In a recent article by Dallas News, Amazon will be closing all of its smaller kiosks it had in retail…

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Posted in: Consumer Research, Retail

Fashion extremes in the past year – hilarious

March 1, 2019 Jonathan Treiber

RetailDive wrote a great article parodying some of the most ridiculous popular consumer products in the last year. Best excerpt…

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Posted in: Consumer Research, Consumer Shopper Insights, Retail

Webinar: Using Behavioral Economics to Identify What Motivates Shopper Behavior

August 31, 2017 Jonathan Treiber

Check out the latest thought leadership piece on behavioral economics from RevTrax with Cornell University PhDs. Check out the webinar…

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Posted in: Consumer Research, Consumer Shopper Insights

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

Interesting take on change management 

January 22, 2016 Jonathan Treiber

Pretty interesting take on change management Here. Although I think that it’s missing some relevant information and observations of why certain…

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Posted in: Consumer Research, Management

Comscore unveiled

September 15, 2015 Jonathan Treiber

Here is a great article breaking down the differences and details of what makes Comscore and Quantcast unique from Google…

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Posted in: Consumer Research, Consumer Shopper Insights

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