Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…
Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…
The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…
The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…
As long as offer campaigns have been around, industry experts have listed off their coupon fears… Decreased margins! Brand damage!…
In a recent eMarketer article, found here, a retailer survey from Retailmenot indicates that most retailers are planning on discounting…
The Retail Dive article sheds light on the challenges hindering the broader implementation of dynamic pricing, or personalized pricing, in…
In a recent article, Facebook lost a EU lawsuit surrounding their desire to combine data across all their owned platforms.…
In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…