The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

The past 12 months have been a unique journey for the retail world, full of new strategies, ups and (far too many) downs. Consequently, many retailers and those associated with the industry have had their noses to their individual grindstones. These businesses focused intently on what’s six inches from their faces. However, they should have taken a long view of their efforts and collaborating with others in the industry.

The industry has been at a cross-roads for over a decade. I recently attended Shoptalk to gather some insights around the state of this industry transformation. 19 retail experts spoke with me at Shoptalk—an industry event that connects countless perspectives in retail with a focus on collaboration—offered such an enlightening experience. I had forgotten how important dialogue is to our business.

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