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Category: Consumer Shopper Insights

The Barriers That Hold Back Personalization Efforts In Pricing And Promotion

January 15, 2021 Jonathan Treiber

Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…

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Posted in: Artificial Intelligence, Big Data, Consumer Shopper Insights, Offer Management, Retail

Why Retailers Need To Innovate And Experiment Now With Dynamic Discounts And Pricing In Spite Of COVID-19

December 2, 2020 Jonathan Treiber

The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Consumer Shopper Insights, CPG, Ecommerce, Loyalty, Offer Management, Retail

Grocery Loyalty Programs are Broken

October 19, 2020 Jonathan Treiber

The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail Filed under: commerce, customer experience, digital, digital transformation, retail

Dynamic pricing – is the future here yet?

July 26, 2019 Jonathan Treiber

The Retail Dive article sheds light on the challenges hindering the broader implementation of dynamic pricing, or personalized pricing, in…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Consumer Shopper Insights, Ecommerce, Retail Filed under: change management, commerce, customer experience, digital, retail

Will Amazon and Wal-Mart take over the online grocery market or will consumers be slow to adopt?

April 24, 2019 Jonathan Treiber

Amazon and Wal-Mart have a clear leadership position in online grocery already. However, only 2% of grocery purchases are made…

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Posted in: Consumer Shopper Insights, CPG, Ecommerce

Fashion extremes in the past year – hilarious

March 1, 2019 Jonathan Treiber

RetailDive wrote a great article parodying some of the most ridiculous popular consumer products in the last year. Best excerpt…

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Posted in: Consumer Research, Consumer Shopper Insights, Retail

Webinar: Using Behavioral Economics to Identify What Motivates Shopper Behavior

August 31, 2017 Jonathan Treiber

Check out the latest thought leadership piece on behavioral economics from RevTrax with Cornell University PhDs. Check out the webinar…

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Posted in: Consumer Research, Consumer Shopper Insights

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

Does urgent trump important?

February 27, 2016 Jonathan Treiber

I read a post from Seth Godin recently focusing on the fatal dilemma of focusing on the urgent matters often…

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Posted in: Big Data Analytics, Consumer Shopper Insights, Management

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