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Tag: commerce

First-Party Data for Brands: Unlocking the Potential

April 25, 2023 Jonathan Treiber

Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…

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Posted in: Ad-tech, Artificial Intelligence, Big Data, Big Data Analytics, CPG, Ecommerce Filed under: adtech, commerce, data, digital, retail

Embracing Digital Change: The Urgency for Retail and CPG Leadership

January 25, 2022 Jonathan Treiber

Without champions at the top, game-changing technologies in pricing and promotions may go to waste Navigating the Future in CPG…

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Posted in: CPG, Ecommerce, Retail Filed under: change management, commerce, digital transformation, retail

Grocery Loyalty Programs are Broken

October 19, 2020 Jonathan Treiber

The Broken Model: Rethinking Grocery Loyalty Programs In the realm of retail, grocery loyalty programs are broken. They have followed…

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Posted in: Artificial Intelligence, Big Data, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Mobile coupons, Print-at-Home Coupons, Promotional Offers, Retail Filed under: commerce, customer experience, digital, digital transformation, retail

Dynamic pricing – is the future here yet?

July 26, 2019 Jonathan Treiber

The Retail Dive article sheds light on the challenges hindering the broader implementation of dynamic pricing, or personalized pricing, in…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Consumer Shopper Insights, Ecommerce, Retail Filed under: change management, commerce, customer experience, digital, retail

Retailers bracing for a tougher year in 2019

February 22, 2019 Jonathan Treiber

A recent BDO retail research survey highlighted how most retailers are bracing for an economic downturn in 2019. There are…

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Posted in: Retail Filed under: commerce, customer experience, digital, retail, stores

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