In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…
In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…
I read a post from Seth Godin recently focusing on the fatal dilemma of focusing on the urgent matters often…
The retail industry, specifically large brick and mortar retailers, is continuing to struggle against fierce competition and changing consumer tastes.…
Pretty interesting take on change management Here. Although I think that it’s missing some relevant information and observations of why certain…
Here is a great article breaking down the differences and details of what makes Comscore and Quantcast unique from Google…
There are so many articles and books written on the subject of entrepreneurship. Most are fluffy and overly positive. Few…
Kantar Research has published a report sharing that Kroger, Walmart and Walgreens are the leaders in their categories in terms…
No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while…
In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…