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Ad-Tech doesn’t suck

January 18, 2019 Jonathan Treiber

I know people love to hate on AdTech. Other people don’t know the difference between MarTech and AdTech as there…

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Posted in: Ad-tech, Mobile Filed under: adtech, martech, venture-capital

For retailers, buy-online-pick-up-in-store drives incremental sales

January 7, 2019 Jonathan Treiber

No shocker here. A new study on RetailDive shows how retailers that implement BOPIS strategies generate incremental sales when customers pick…

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Posted in: Misc, Retail

What do the Apple and Google changes mean for 3rd party attribution providers?

May 15, 2018 Jonathan Treiber

Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…

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Posted in: Ad-tech, Attribution, Big Data, Marketing Analytics

Webinar: Using Behavioral Economics to Identify What Motivates Shopper Behavior

August 31, 2017 Jonathan Treiber

Check out the latest thought leadership piece on behavioral economics from RevTrax with Cornell University PhDs. Check out the webinar…

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Posted in: Consumer Research, Consumer Shopper Insights

The crazy things artificial intelligence can do

February 20, 2017 Jonathan Treiber

In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…

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Posted in: Artificial Intelligence, Big Data, Big Data Analytics, Marketing Analytics, Payments

What if marketing cloud providers could have a personality?

January 28, 2017 Jonathan Treiber

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…

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Posted in: Big Data, Marketing Analytics, Marketing Clouds

Challenge for CEOs and cost of moving too slow

January 25, 2017 Jonathan Treiber

In a recent article by HRB, I loved the juxtaposition between the older ways of making decisions, deliberating, taking time…

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Posted in: Management

Mobile coupon usage on the rise

September 8, 2016 Jonathan Treiber

With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…

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Posted in: CPG, Misc, Mobile, Mobile coupons, Print-at-Home Coupons, QSR, Retail

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

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