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What if marketing cloud providers could have a personality?

January 28, 2017 Jonathan Treiber Leave a comment

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…

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Posted in: Big Data, Marketing Analytics, Marketing Clouds

Challenge for CEOs and cost of moving too slow

January 25, 2017 Jonathan Treiber Leave a comment

In a recent article by HRB, I loved the juxtaposition between the older ways of making decisions, deliberating, taking time…

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Posted in: Management

Mobile coupon usage on the rise

September 8, 2016 Jonathan Treiber Leave a comment

With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…

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Posted in: CPG, Misc, Mobile, Mobile coupons, Print-at-Home Coupons, QSR, Retail

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber Leave a comment

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber Leave a comment

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

Does urgent trump important?

February 27, 2016 Jonathan Treiber Leave a comment

I read a post from Seth Godin recently focusing on the fatal dilemma of focusing on the urgent matters often…

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Posted in: Big Data Analytics, Consumer Shopper Insights, Management

Retail industry troubles continue 

January 29, 2016 Jonathan Treiber Leave a comment

The retail industry, specifically large brick and mortar retailers, is continuing to struggle against fierce competition and changing consumer tastes.…

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Posted in: Consumer Shopper Insights, Retail

Interesting take on change management 

January 22, 2016 Jonathan Treiber Leave a comment

Pretty interesting take on change management Here. Although I think that it’s missing some relevant information and observations of why certain…

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Posted in: Consumer Research, Management

Comscore unveiled

September 15, 2015 Jonathan Treiber Leave a comment

Here is a great article breaking down the differences and details of what makes Comscore and Quantcast unique from Google…

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Posted in: Consumer Research, Consumer Shopper Insights

Great article on entrepreneurship

August 28, 2015 Jonathan Treiber Leave a comment

There are so many articles and books written on the subject of entrepreneurship. Most are fluffy and overly positive. Few…

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Posted in: Misc

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