Kantar Research has published a report sharing that Kroger, Walmart and Walgreens are the leaders in their categories in terms of the increase in digital coupons offered on their respective websites. The study references digital coupons as a critical pre-shopping planning tool for customer before they go to the store. Retailers that offer digital coupons will engage shoppers and ensure those shoppers plan online and do their shopping inside that retailer’s physical stores. This online-to-offline trend is not new, but is certainly growing in popularity among marketers and consumers.
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