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Category: Retail

Mobile coupon usage on the rise

September 8, 2016 Jonathan Treiber Leave a comment

With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…

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Posted in: CPG, Misc, Mobile, Mobile coupons, Print-at-Home Coupons, QSR, Retail

Case for rethinking omni-channel retail priorities

July 20, 2016 Jonathan Treiber Leave a comment

In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…

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Posted in: Consumer Research, Consumer Shopper Insights, Loyalty, Retail

Trend for purchase-based data appetite continues among marketers

July 16, 2016 Jonathan Treiber Leave a comment

In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…

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Posted in: Big Data Analytics, Consumer Research, Consumer Shopper Insights, CPG, Loyalty, Retail

Retail industry troubles continue 

January 29, 2016 Jonathan Treiber Leave a comment

The retail industry, specifically large brick and mortar retailers, is continuing to struggle against fierce competition and changing consumer tastes.…

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Posted in: Consumer Shopper Insights, Retail

Retailers offering more digital coupons on their websites

April 12, 2015 Jonathan Treiber Leave a comment

Kantar Research has published a report sharing that Kroger, Walmart and Walgreens are the leaders in their categories in terms…

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Posted in: Misc, Retail

More real-time mobile offers inside a retail store

March 27, 2015 Jonathan Treiber Leave a comment

No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while…

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Posted in: Mobile coupons, Retail

Promotion CRM and what it means for progressive data-driven brand marketers

March 18, 2015 Jonathan Treiber Leave a comment

In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…

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Posted in: CPG, CRM, Print-at-Home Coupons, Retail

JCPenney Poor Q4 Results Blamed on Ron Johnson

March 4, 2015 Jonathan Treiber Leave a comment

It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…

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Posted in: Loyalty, Mobile coupons, Print-at-Home Coupons, Retail

ATKearney shows us the future of omni-channel retail commerce

August 26, 2014 Jonathan Treiber Leave a comment

In a great white paper by the management consulting firm ATKearney, their retail experts use some compelling data to make…

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Posted in: Retail

How can Brick & Mortar compete effectively in a digital age?

June 2, 2014 Jonathan Treiber Leave a comment

Progressive Grocer recently put out a very thoughtful article that outlines some ways that brick & mortar retailers can compete…

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Posted in: Misc, Retail

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