In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…
The retail industry, specifically large brick and mortar retailers, is continuing to struggle against fierce competition and changing consumer tastes.…
Kantar Research has published a report sharing that Kroger, Walmart and Walgreens are the leaders in their categories in terms…
No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while…
In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…
It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…
In a great white paper by the management consulting firm ATKearney, their retail experts use some compelling data to make…
Progressive Grocer recently put out a very thoughtful article that outlines some ways that brick & mortar retailers can compete…
In a great article recently in MediaPost article click here, it described the value of small business digital loyalty programs.…
I just read a really interesting article from The Retail Experience newsletter that covered the controversial and elusive concept of…