In a recent article on Digiday, Foot Locker plans to invest $100 million in sneaker marketplace GOAT. What’s interesting is that several industry experts break down the news. For instance, I believe the retailer will benefit from this decision. On the other hand, $100 million represents a lot of opportunity cost. They will certainly benefit from the positive brand association with GOAT. Plus, they will capture value along the way as the footwear industry continues to innovate and face disruption.
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