Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…
Marketers have a love/hate relationship with email marketing. Industry pundits declare “email dead” every few years or so. However, it…
The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…
In a recent article, Facebook lost a EU lawsuit surrounding their desire to combine data across all their owned platforms.…
I know people love to hate on AdTech. Other people don’t know the difference between MarTech and AdTech as there…
Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…