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Category: Misc

MediaPost article on online-to-offline search marketing

June 15, 2011 Jonathan Treiber

Great article by Laurie Sullivan at MediaPost on coupons and tracking online paid search marketing to offline sales for AMF…

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Coupons.com raises $200 million

June 9, 2011 Jonathan Treiber

Coupons.com, the dominant player in the online coupon universe, recently announced a new round of investment of $200 million to…

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Silverpop email blog article on coupons

June 8, 2011 Jonathan Treiber

Silverpop, a RevTrax partner in the email marketing universe, posted a great new article on email couponing. Check it out…

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Coupon fraud exists even in the dorm room

May 15, 2011 Jonathan Treiber

A recent article published on PC World business center broke news about an investigation by a manufacturer’s coupon association into…

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Email still not dead…

April 25, 2011 Jonathan Treiber

Many people have said that email is dead or dying. I beg to differ. Recent reports coming out of MediaPost…

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Kroger’s new coupon system

April 1, 2011 Jonathan Treiber

Kroger announced on 3/29 that they have enhanced their POS system to ensure against allowing consumers to stack manufacturers coupons.…

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Prepaid Expo in Orlando Florida

March 6, 2011 Jonathan Treiber

In preparation for the prepaid expo in Orlando this coming week, I had the chance to speak with Marc Dresner…

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Why do national retailers use Groupon?

December 15, 2010 Jonathan Treiber

The short answer is I’m not sure… I read this news release by American Apparel talking about how successful Groupon…

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Placecast shakes things up with location-based texting

December 10, 2010 Jonathan Treiber

Placecast, one of the leaders in location-based mobile marketing, recently announced a deal with a European mobile carrier to deliver…

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RevTrax announces RevTrax Local for coupon validation

December 3, 2010 Jonathan Treiber

RevTrax recently announced a new product roll-out for the local market that enables QR-based coupon validation and processing/tracking for local…

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