In a great white paper by the management consulting firm ATKearney, their retail experts use some compelling data to make the argument for brick & mortar stores at the heart of the future retail model. The data don’t lie. People still spend most of their shopping time, and money, inside a physical store. Mobile and Web commerce are definitely creating additional selling opportunities, but the nature of those purchases tends to be much more of a needs-driven purchase motivated out of convenience and speed. Check out some of the great analysis in the report and decide for yourself whether physical retail is down and out.
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