In a recent news article on Drug Store News, Walgreens announced several new mobile marketing and communications options for pharmacy customers. The majority of the news focuses around mobile text messaging reminders for customers who need to refill their prescriptions. It’s the mobile version of email and I’m sure will be useful to customers in addition to email given customers want to know as soon as possible when their prescriptions need to be renewed or picked up. I’m interested in seeing how they advance their mobile strategy to include coupons, gift cards and other typically bar code driven initiatives with mobile devices.
