Smartsource coupons now available on canadian website

In a recent release by New America, one of the largest marketing service companies to the coupon industry, SmartSource is launching a Canadian version of their U.S. coupon site on a .ca domain. I don’t know that this is super newsworthy given SmartSource has been operating in shapes and forms in Canada for years and they are a not the first or largest player in the online coupon arena. is larger based on recent polls and figures. As the Canadian market makes moves towards greater acceptance of print-at-home coupons, we’ll have to see which providers win out for major CPG coupon dollars online that will drive redemptions into participating offline retailers.