In a recent release by New America, one of the largest marketing service companies to the coupon industry, SmartSource is launching a Canadian version of their U.S. coupon site on a .ca domain. I don’t know that this is super newsworthy given SmartSource has been operating in shapes and forms in Canada for years and they are a not the first or largest player in the online coupon arena. Websavers.ca is larger based on recent polls and figures. As the Canadian market makes moves towards greater acceptance of print-at-home coupons, we’ll have to see which providers win out for major CPG coupon dollars online that will drive redemptions into participating offline retailers.
