RevTrax just announced a new product release that can help retailers validate coupons being redeemed by customers in real-time to ensure against coupon fraud. This is very interesting and important for retailers who are worried that their coupons end up copied and spread intentionally to lots of different people, especially via the internet. This new product enhancement allows the retailer to validate each incoming coupon against a RevTrax database of coupons already redeemed to tell if an identical bar code has been used before. If so, the retailer is notified that the offer is a duplicate and is not valid. If that particular bar code has not been redeemed before, the cashier is free to accept the coupon. Feel free to check out the press release if you have the chance by clicking here.
