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Airline Pay-Per-View

May 10, 2008 Jonathan Treiber

I was on another flight to California on Delta and had an interesting experience with my personal TV screen on…

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Posted in: Misc

Why don?

May 1, 2008 Jonathan Treiber

I was online reading an article on the New York Times website and afterwards, asked myself this question. There are…

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Posted in: Misc

Why don?

April 18, 2008 Jonathan Treiber

As many of you know, our business at OnCard Marketing revolves around the marketing of promotions to consumers to drive…

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Posted in: Misc

Airplane Advertising

April 14, 2008 Jonathan Treiber

I recently was on a flight out west and couldn?

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Posted in: Misc

Online to Offline – How can we track it?

April 7, 2008 Jonathan Treiber

I recently came across a blog post from Fred Wilson over at Union Square Ventures, found here, talking about the…

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Posted in: Misc

Pay for what works…

April 6, 2008 Jonathan Treiber

So I discussed in several previous posts my thoughts (and questions) regarding traditional media and the need for them to…

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Posted in: Misc

Do branding ads drive sales?

March 23, 2008 Jonathan Treiber

This is an obvious question with an obvious answer. YES. However, I’ve never been a huge believer in the measurement…

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Posted in: Misc

I’m back…

Jonathan Treiber

So I’ve been incredibly lax in posting to the blog over the last month. After the Affiliate Summit in Las…

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Posted in: Misc

Going to Affliate Summit in Las Vegas

February 9, 2008 Jonathan Treiber

On February 23rd, the OnCard team is heading out to Las Vegas for the annual Affiliate Summit conference from February…

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Posted in: Misc

More on traditional advertising…

February 2, 2008 Jonathan Treiber

In a previous post, found here, I discussed advertising as a risk continuum, where on one end of the spectrum,…

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Posted in: Misc

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