RevTrax was in the news recently with a new article published by co-founders Seth Sarelson and Jonathan Treiber (yours truly)…
MediaPost broke a newstory that announced Clear Channels endeavor into the digital out-of-home space with the installation of hundreds of…
MediaPost recently wrote an article focused on the newspaper industry that didn’t harp on the declining circulations and depleting ad-revenue…
Just last week, Kmart launched a geo-targeted email campaign with a coupon only available at certain stores. Within hours, the…
In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail…
In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and…
In a recent article by Chain Store Age, Target announced that they are rolling out a mobile coupon initiative chain-wide,…
In a recent article on MediaPost, Click Forensics announced that they are launching a new service to qualify impressions /…
In a recent article on MediaPost, Tremor Media announced that they are improving their ad targeting by using more real-time…
Google recently announced a deal with TiVo to use their anonymous user data from shows people watch via DVR and…