Many people have said that email is dead or dying. I beg to differ. Recent reports coming out of MediaPost indicate that email is still alive and well, although taking different forms than it has in the past. Social networking and mobile phone usage have been two reincarnations of email and how the new consumer is engaging. Web-based TV is another emerging channel for email engagement. While younger adults/kids are all about the texting and SMS as a standalone communication vehicle (i.e. they don’t send as many direct emails to friends), they are still using email as an embedded component of other web-based applications like Facebook, daily-deal sites like Groupon, and others. Check out the full article for more interesting factoids…
