Unless you’ve been living under a rock, you know that the economy and U.S. consumer is hurting. In the past 3 months, retailers, restaurants, and any other marketer under the sun has jumped on the coupon band wagon because they know that deal-hungry consumers will likely only shop if they have a coupon. In order to drive sales, especially among grocery and drug store, manufacturers are offering more coupons than ever, much of them via the internet. Companies like Coupon-Inc. are doing a tremendous business in online printable grocery coupons. Practically every article mentions how successful they’ve been at capitalizing on this increase in consumer trend. I recently came across some interesting data from a major coupon processor called Inmar, which collects all the grocery coupons and scans them in their facilities to count them / manage them for the manufacturers. This report totally corroborates what we all know, which is that coupon usage is up big and that it doesn’t look like it will change anytime soon! Check out the report here.
