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Category: Misc

Retailers and Manufacturers Fight Coupon Fraud

July 8, 2009 Jonathan Treiber

A very interesting article showing how as coupon usage is on the rise, the fraud associated with coupons is also…

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Posted in: Misc

Grocery coupons on fire…

June 27, 2009 Jonathan Treiber

A recent article by Promo Magazine discussed how grocery coupons for coupons.com have been on fire so far this year,…

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New bar code technology streamlining processes in gr

June 16, 2009 Jonathan Treiber

The NYT.com recently wrote an article about an interesting new bar code technology called GS1 DataBars that can help track…

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Drug makers are dropping consumer marketing

June 9, 2009 Jonathan Treiber

In a recent article by eMarketer, found here, there is discussion that the pharmaceutical industry is moving away from consumer…

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Agencies focusing more on wall-street analytics

June 2, 2009 Jonathan Treiber

A friend of mine was recently written up in the NYT business section for some of the interesting work he’s…

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Paid search marketing drives in-store sales

May 13, 2009 Jonathan Treiber

I was recently sent a very interesting article on Internet Retailer showcasing how Performics, a top-rated search agency, executed a…

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Great Coupon Stats

May 3, 2009 Jonathan Treiber

?ǣThere was a 140% growth rate in online coupon use over 2007?

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New study shows online coupon usage up 192%

April 13, 2009 Jonathan Treiber

In a recent article I read on Advertising Age, which you can click to here, it was shown that consumers…

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Young people seem to like coupons

April 7, 2009 Jonathan Treiber

In a recent article I read on MediaPost Publications, which you can click to here, I learned that younger consumers…

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Coupon usage up big!

March 18, 2009 Jonathan Treiber

Unless you’ve been living under a rock, you know that the economy and U.S. consumer is hurting. In the past…

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