Big year for mobile coupons

In a recent article on Internet Retailer, mobile coupons is all the rage. It’s a big opportunity for physical retailers, restaurants of all sizes, as well as for consumers who love how easy it is versus print coupons. One of my takeaways is that this is really a trend report showing the future potential out to 2016, and sort of discounts the current environment we are all in where adoption of mobile coupons is still a drop in the overall coupon bucket. There’s no doubt this channel will grow faster and faster, it’s just not obvious to me that it’s significant for marketers today.