I know people love to hate on AdTech. Other people don’t know the difference between MarTech and AdTech as there are lots of blurry lines. I believe the key difference is the business model and the fact that AdTech companies typically have less sticky revenue. However, MarTech industry is over crowded and many predict lots of consolidation going forward. Differentiation and scale are key in any market, but hasn’t that always been true? Check out the opinion piece that provides a good comparison snapshot of both sectors and how capital markets factors in. #marketing#adtech
