I recently received a google alert for a recent industry award from Ad-Tech for a very successful campaign they ran for Cabela’s, the major sporting goods retailer, which utilized paid search marketing to drive consumers in-store with a printable coupon. The results were great, and very consistent with what we’ve seen with our national retail clients that utilize cross-channel marketing as a cost-effective means to drive foot traffic and sales for their stores. Check out the full press release here.
