We all know that the advertising and marketing industry is getting hit hard. Budgets are getting slashed and people are getting fired to free up cash for many organizations to stay afloat. However, from a budget perspective, it was never clear how the industry is being affected in concrete terms. I recently came across an interesting article on MediaPost, which you can read by clicking here, which provides some interesting data points on how budgets are being affected within major marketing departments. Although it’s clearly negative news, it’s interesting to have some facts to support the hype.
