As you might probably gather from the general theme of this blog, I’ve tried to focus on what I view as the next frontier of online marketing, which is to drive, impact and measure offline customer buying behavior. I’m a huge fan and believe this is such a big opportunity missed by most retailers. I was recently invited to present at an online marketing conference in Las Vegas and had the opportunity to speak with a reporter who sat in on my session, in which I discussed how online marketing can drive and impact offline sales. He posted a great interview via video below, which you should check out if you have the time. Plus, he provided a solid write-up and some insightful commentary on his own blog, which you can read by clicking here. Please let me know what you think.
