I was recently talking with my co-founder, Seth Sarelson, about a conversation he had with a search marketing professional. Seth was chatting with him about some of the technology we’re developing to track in-store purchases and promotions using bar codes. What this search marketing expert was particularly excited about was our ability to track search keyword conversions in the bar code to determine which keywords are driving in-store shopping transactions using our printable bar coded offers. This is an interesting aspect of our technology and seems like it was of particular interest to search marketers. I’m just curious if any of you out there might be interested in this application of our technology to track search engine marketing effectiveness. We all know that Google and other search engine marketing is a huge business and growing every year. Although it’s only a small part of a company’s overall advertising spending, it’s still a big enough opportunity worth understanding. Does anybody think this is worth blogging about further? I’d be happy to provide more information.
