I recently read an interesting article about the correlation between consumer loyalty and eco-friendly brands. I think we all can agree that the ‘Green Movement’ is gaining popularity and changing the way we view consumer goods and Corporate America. While I personally believe in supporting the environment, I haven’t yet changed my consumption behavior to reflect my environmental beliefs. The article states that consumer advocacy and environmental groups are targeting even the most reputable brands with green boycotts if they don’t follow eco-friendly practices. Some of these business minds feel a company that isn’t managed with eco-sustainability in mind may not be inherently sustainable over the long-term. I don?
