Track online to in-store… good article

Just came across this article on an internet marketing blog. The author makes a good point about online advertising getting credit for driving in-store sales at retailers, given that to date, most of the online advertising out there cannot be tracked in-store and hence does not get sales credit from the rest of the organization. This is a problem of sales attribution, meaning did the sales come from traditional advertising or online advertising? Check out the article for a good shout-out and good read…

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