Yahoo! does coupons

It was only a matter of time before Yahoo! got in the coupon game. As the world’s largest consumer destination site for content, they have everything under the sun. I remember them having a presence in consumer discounts / coupons going back a while but I remember those offers being limited to online shopping and retail. They recently announced a major partnership with coupons.com for printable grocery and other coupons via a Yahoo! portal called Yahoo! Deals. I’m sure it will be a smashing hit among consumers and will probably cannibalize traffic and coupon usage from other major portals our there, of which there are thousands. Check out the full article here. The one things to keep an eye on is whether the coupon usage among consumers is expanding as rapidly as the amount of distribution and supply of offers. I’m not quite sure the internet needs more sites promoting coupons, and given the large number of sites currently, there’s plenty of room for them to grow their consumer traffic.

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