I know people love to hate on AdTech. Other people don’t know the difference between MarTech and AdTech as there…
No shocker here. A new study on RetailDive shows how retailers that implement BOPIS strategies generate incremental sales when customers pick…
Within a span of 2 weeks, both Apple and Google have made announcements related to changes associated with the data…
Check out the latest thought leadership piece on behavioral economics from RevTrax with Cornell University PhDs. Check out the webinar…
In a recent article on HRB, I read some interesting things about “Deep Learning” for artificial intelligence. I got a view into how…
In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist…
In a recent article by HRB, I loved the juxtaposition between the older ways of making decisions, deliberating, taking time…
With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption…
In one of the better recent articles focused on OMNI-channel retail strategy, this article from HBR really hit home for…
In a recent article by AdAge, a variety of companies shared their approach and desire to use purchase-based data to…