JCPenney Poor Q4 Results Blamed on Ron Johnson

It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy” of Ron Johnson, who tried to transform the company by eliminating coupons, deals and discounts and good with an everyday low price. The logic was sound. Except I’m guessing nearly impossible to pull a 180 in a company’s merchandising strategy from hi-Lo (promotional) to EDLP (everyday low price). Retraining the entire generation of customers was a near impossible feat.

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