Grocery coupons on fire…

A recent article by Promo Magazine discussed how grocery coupons for have been on fire so far this year, with the number of coupons printed by consumers so far this year surpassing the entire number for 2008. Lots of focus has been devoted to internet coupons, coupon fraud, paper versus mobile coupons etc. The jury is still out on several topics, but one thing is certain. Consumers are looking to save more in every way and are going to the web to search for these savings increasingly over traditional sources such as newspapers. While newspaper circulars are still the lion’s share of grocery coupons, circulation declines and double digit growth in online coupons means that it’s only a matter of time before the web becomes the dominant source for coupons and other shopping incentives. For more on the Promo Magazine article, click here to check it out.

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