Coupons better than TV ads…?

For all of the folks who believe that branding is king and drives meaningful sales, you might want to check out the following article online at Promo Magazine (click here). tv Based on their recent study, it’s pretty obvious that while consumers may remember cool TV ads (which is the primary goal of branding advertisers), it was duly noted that it’s direct marketing and coupons / special offers that actually drive consumers in-store to buy. coupons At the end of the day, TV ads are great for getting the message out, but special offers are the way to get consumers in-store. In today’s economy, people aren’t shopping because they love Wal-Mart’s TV ads. They’re shopping because the retailers are putting additional savings into consumers’ pockets. Having a cool / memorable TV commercial is just icing on the cake for consumers…

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