Big surprise – Coupon usage up big in 2009

Google recently released a study showing that online search queries for coupons is up 30% over last year. That may not come as a surprise; however, that increase is over and above a record number in the history of online coupons. 2008 was supposedly the biggest year ever for online coupons, so the significant increase this year over that number further illustrates the U.S. Consumer’s need/desire to find bargains and the overwhelming popularity of the web as the means to research and find those bargains. Check out a more detailed article on the state of the 2009 holiday shopping season and how this holiday is being affected perhaps more acutely by the recession than last year. Very interesting read…

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