Are advertisers wasting 50% of their budgets?

I’ve decided to take a brief reprieve from my blog series on CPA advertising / marketing to share a very interesting blog post I came across from a couple years ago. The post was written by an online marketing / advertising guru who has written extensively about the future of internet advertising on driving accountability for advertisers / media as well as the impact online ads can have on driving offline spending. This is a great read and if you have the time, please click through and check it out…

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