A viral strategy for using paid search

In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and restaurant chains can use paid search marketing to facilitate the viral marketing of coupons on the internet that will drive foot traffic offline into the stores. Combining social media, email marketing and a well-executed search campaign will maximize the viral impact of a campaign and drive the best results at the register.

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