Paid search marketing drives in-store sales

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I was recently sent a very interesting article on Internet Retailer showcasing how Performics, a top-rated search agency, executed a successful campaign for Cabela’s sporting goods. They ran an in-store coupon online with google search marketing and tracked the overall impact on in-store sales. The result was phenomenal, albeit without key-word level tracking to know which key words worked best. Even without optimization, the campaign was a success and it looks like one of the few good case studies outlining how search marketing can influence in-store sales in a major way. Check out the full article here.

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